News

Individual property web sites - 8/1/2007
(SAVANNAH) – A unique approach to web site addresses is helping Celia Dunn Sotheby’s International Realty clients get more attention and traffic for their properties for sale. Celia Dunn Sotheby’s International Realty can provide each home its own individual property web site, with a unique web address based on the home’s street address. The individual property web site address is attached to the sale sign. More importantly, the site is more likely to be picked up by other web sites and search engines. “The individual property web sites are search-engine friendly and create more opportunities for the home seller to reach the right buyer,” said Joe Ippolito, president of River Horse Internet Marketing. “Not only is Celia Dunn offering individual property web sites with the latest Internet marketing features like video, but she is able to reach more potential home buyers by listing your home in multiple Internet real estate channels like Trulia.com or oodle.com by using RSS feeds.” “The ultimate goal of the individual property web sites is to generate targeted traffic,” Ippolito said. Jim McGraw has been pleased with Celia Dunn Sotheby's International Realty’s individual web site for his home, Shamrock Bend. Because the property’s name is well-known, he chose to have his web site address be www.ShamrockBend.com rather than the street address and has been happy with the results. “It’s an excellent idea,” McGraw said. “We feel very good about it. It’s succinct, enlightening and informative.” Each individual property web site can have as many photos as the seller wishes, as well as video, music and narrative. Client properties, of course, are also listed on www.celiadunnsir.com, Realtor.com, and Sotheby’s International Realty, which also sends qualifying properties to many other highly trafficked real estate websites.
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